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Nigeria star Fave joins Spotify EQUAL music programme

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Music streaming giant Spotify has announced Nigeria rising star Fave as its EQUAL Africa ambassador of the month.

Fave ‘s announcement as Equal music ambassador is part of Spotify bid to foster gender equality and provide a platform to celebrate influential female artists in Africa.

This announcement comes off the back of Fave’s popularity and fame since the release of her breakthrough hit single Baby Riddim which was released in September 2021 via emPawa Africa.

In a statement to Payuka.Co.Ke, Spotify’s sub-Saharan Africa head of music, Phiona Okumu, said the aim of EQUAL Music Programme is to shine a light on young women music rising stars.

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Okumu added that this was in bid to level the playing field by giving equal space to emerging and established female artists.

In reference to Fave, Okumu said, “Fave exudes character and confidence and we are proud to showcase her.”

Fave is a talented creative who understands the power of social media and who made her way to the spotlight through it.

She hit the spotlight after she posted a freestyle of her song, N.B.U (Nobody But You), a blend of upbeat pop and Afro that soared across playlists and social media during the Covid lockdown.

The song received shares across social media and became an instant hit prior to its release.

The 22-year-old singer is a burgeoning Nigerian Afro R&B singer whose charming music style is attracting the big guns of the entertainment industry.

This has placed her on the same level as other young female artists like Tems and Ayra Starr (another Spotify EQUAL Artist).

The three are becoming the next generation of female artists in Nigeria, and each is bringing with them their own style of music.

“It’s easy to come across, or even be directly involved in, a conversation on the subject of female artists and the widely believed stereotype that women cannot give their 100% to music because there are other things that occupy their time, based on societal norms. Like family and kids,” says Fave.

“Stereotypes like this already influence how people in the industry view women. On a broader scale, you almost get the vibe that people think the success of a female artist can only be short-lived. Of course, defects like this are not general but they do exist. Male domination, I believe, is something that can only be filtered away by our outstanding success as women in our fields of excellence and talent. I’m honored to be part of the EQUAL programme with women who plan to change the world,” she adds.

“We will continue to seek, recognize and amplify the female voices we have in the African music space so that the next generation of female artists can believe and have many influences to look up to”, emPawa Africa’s Co-founder & Head of Label Services, Ikenna Nwagboso concludes.

Fave’s breakout track “Baby Riddim” will be featured on the EQUAL Africa and EQUAL Global

playlists.


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